Lead Seeker Society Gazette 10/3

⚡ Highlights

  • Sales teams need prospects not guilt trips.

  • Google workspace crackdowns.

  • Post meeting desk duty made easy.

  • Vanilla is your leads favorite flavor.

Instead of thinking how hard your journey is, think how great your story will be.

🎓 Tips & Tactics

Not All Meetings Are Created Equal

The quality of the lead is crucial for your sales team. Using charity contributions or free coffee perks can get you meetings sometimes, but it can turn out to be a total waste of time for the sales team.

Focus on booking highly relevant sales calls.

Keep this in mind on your next outbound campaign:

Don'ts

  • Manual, time-consuming writing

  • Loaded with links and graphics

  • Wrong incentive (charity)

  • Missing info about the company

Dos:

  • Use relevant triggers

  • Send plain text, ditch the graphics

  • Offer a customer story as an incentive

  • Clearly state how you can help

📰 Industry News

Google has begun a crackdown on email accounts that are sending sales emails. Even large corporations are seeing accounts blocked.

The main factor is that they are all sending from the same domain. Also, low relevance is causing these accounts to be manually marked as spam.

Google is tighter on banning accounts the newer the domain is.

Have you been affected?

🛠 Resources & Tools

Post Call Follow Up Made Easy ← (Check it out here)

After a sales call or client meeting unpacking your notes and forwarding it to the team is a real time suck. Sybill is utilizing AI to make your day just a little bit easier.

Sybill, your trusty sales ally, takes your sales calls to the next level. Here's what it does:

📝 Transcribes your calls

📄 Crafts in-depth summaries

📧 Personalizes follow-up emails

📊 Ensures CRM updates are spot on

But it doesn't stop there! Sybill's AI is like a conversation wizard, understanding and extracting key insights like next steps, pain points, and buyer sentiment.

And here's the magic touch: Everything seamlessly syncs with Slack and your CRM, ensuring your entire team stays in the loop.

🎬 Action Inspiration

This is the Vanilla Ice Cream approach.

Steps to use:

Make an observation, share an insight, build credibility, explain your solution, and end with a question.

Cold email template:

George,

I saw you're hiring SDRs. I imagine you're thinking about how they'll ramp.

Usually, our customers focus on cold calls. But their email results lag.

We're helping reps at Sendoso ramp faster. They continue to improve each quarter with our in-inbox coach.

Worth a chat?

Will

Reply to us and recommend the type of content you would like to see in this newsletter and we will send you a 🎁 free gift that will help with your cold outbound!